Website: www.fragrina.co.uk

Last Updated: 18 October 2026

At Fragrina, we value your trust and are committed to protecting your privacy and personal information.

This Privacy Policy explains how Fragrina Ltd. ("Fragrina", "we", "us" or "our") collects, uses, stores, shares, and protects your personal data when you visit our website, purchase products, create an account, subscribe to marketing communications, or contact us.

We encourage you to read this policy carefully to understand how we handle your information and the rights available to you under UK data protection law.

1. Who We Are

Fragrina Ltd. is an online fragrance retailer based in the United Kingdom.

For the purposes of applicable data protection legislation, Fragrina Ltd. is the data controller determining how and why your personal information is processed.

• Business Name: Fragrina Ltd.

• Company Registration Number: 16068627

• Registered Office & Correspondence Address: Fragrina Ltd., 33 Kenilworth Road, Luton, LU1 1DQ, United Kingdom

• Website: https://fragrina.co.uk

• Email: fragrinaltd@gmail.com

• Telephone: +44 7361 807923

For questions about your personal information, privacy rights, or this policy, please contact us using the details above.

2. Applicable Data Protection Legislation

We process personal information in strict accordance with applicable UK data protection and privacy legislation, ensuring no reliance on outdated frameworks. Our practices comply with:

• The UK General Data Protection Regulation (UK GDPR).

• The Data Protection Act 2018 (as amended).

• The Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR) (as amended).

• Relevant updates and amendments introduced by the Data (Use and Access) Act 2025.

We process personal information lawfully, fairly, transparently, and strictly for specified, explicit, and legitimate business purposes.

3. Information We Collect

Depending on how you use our website and services, we may collect the following categories of personal information:

3.1 Personal and Contact Information

When you place an order, create a customer account, or contact our support team, we collect:

• Full name.

• Email address.

• Telephone number.

• Billing address.

• Delivery address.

• Account login details (where applicable).

3.2 Order and Transaction Information

When you purchase products from us, we collect:

• Order numbers and detailed purchase history.

• Products purchased.

• Order values, currency, and transaction timestamps.

• Payment status and transaction reference identifiers.

• Delivery tracking details.

• Refund, return, and cancellation records.

Note: Payments are processed securely through our certified third-party payment gateway providers. Fragrina does not store full payment card details; we receive only limited transaction confirmations, tokens, and masked card details necessary for auditing and customer support.

3.3 Website, Technical, and Device Information

When you browse our website, technical data is collected automatically via cookies and server logs, including:

• IP address.

• Device type and operating system.

• Browser type and version.

• Pages visited, clickstream data, and website interactions.

• Referral sources.

• Cookie identifiers and online tracking markers.

• Approximate geographic location derived from IP technical metadata.

3.4 Customer Communications & Support Records

When you interact with our customer service team, we maintain records of:

• Email correspondence and live chat logs.

• Enquiries, complaints, and formal dispute resolutions.

• Product feedback, reviews, and survey responses.

3.5 Marketing and Preference Information

Where applicable, we collect:

• Email and SMS marketing subscription status.

• Consent logs and opt-out preferences.

• Campaign interaction data (e.g., email open and click rates).

4. How We Collect Personal Information

We collect information through direct interactions when you browse our site, place an order, create an account, sign up for marketing updates, submit reviews, or contact support.

We may also receive personal data from trusted third-party service providers, including our e-commerce platform host (Shopify), secure payment gateways, courier delivery partners, and fraud-prevention services.

5. Lawful Bases for Processing Your Information

Under UK data protection law, we must have a valid lawful basis to process your personal data. We process your information under the following frameworks:

Where we rely on legitimate interests, we balance our commercial efficiency and security needs against your fundamental rights and freedoms.

6. E-Commerce Infrastructure and Service Providers (Shopify & Payments)

Our online store is hosted and powered by Shopify, which provides the secure e-commerce infrastructure enabling us to sell our products to you. Customer data entered on our store is processed through Shopify's secure servers.

We use trusted third-party payment processors at checkout. These processors handle your financial details securely under their own regulatory compliance standards. For further details on how Shopify handles privacy, please visit Shopify's Privacy Policy.

7. Data Recipients and Sharing

We do not sell or rent your personal data. We share personal data only with trusted categories of recipients necessary to run our business operations:

• E-commerce & Hosting Providers: Shopify Inc. (managing storefront operations and database infrastructure).

• Payment Processors: Secure merchant and gateway providers processing financial transactions.

• Delivery & Fulfillment Partners: Courier companies requiring your name, delivery address, and contact number to dispatch your orders.

• Professional Advisers: Accountants, auditors, and legal counsel bound by confidentiality obligations.

• Regulatory & Law Enforcement Bodies: Where disclosure is mandated by UK law, court orders, or fraud-prevention requirements.

8. International Data Transfers

Fragrina operates and delivers within the United Kingdom. However, certain technology vendors, cloud hosts, or analytics providers utilized by our platform infrastructure may process data outside the UK.

Where personal data is transferred internationally, we ensure appropriate safeguards are implemented in compliance with UK GDPR requirements, such as reliance on UK adequacy regulations, the UK International Data Transfer Agreement (IDTA), or approved contractual addenda. You may request details of these safeguards by contacting us.

9. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to ensure core storefront functionality, remember your basket, maintain security, and analyze site traffic.

• Essential Cookies: Required for basic site operation, shopping carts, and secure checkout. These run automatically.

• Analytics & Marketing Cookies: Used to understand visitor behavior and tailor advertising. These are deployed only with your explicit consent via our cookie preference manager, in compliance with PECR.

You can modify or withdraw your cookie preferences at any time through your browser or our on-site cookie banner controls.

10. Email Marketing, SMS, and Promotional Communications

We send marketing communications only in strict compliance with PECR and UK data protection rules:

• Consent & Soft Opt-In: We may send marketing emails or texts if you have actively opted in, or if you are an existing customer who purchased a product and did not opt out during checkout ("soft opt-in").

• Opting Out: Every marketing message contains a clear, instant unsubscribe link. You may also email fragrinaltd@gmail.com at any time to object to direct marketing, and we will update your preferences immediately.

11. Data Retention Periods

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements:

• Transaction and Financial Records: Retained for 6 full tax years plus the current financial year to meet UK HMRC tax and accounting obligations.

• Customer Account Profiles: Retained while your account is active, or deleted upon verifiable request (subject to ongoing legal or transaction obligations).

• Customer Support & Dispute Correspondence: Retained for 3 to 6 years to address potential product liability claims, consumer warranty issues, or legal disputes.

• Marketing Suppression Lists: Retained indefinitely (as a minimized record) to ensure we honor your choice to unsubscribe.

When data is no longer required, it is securely deleted or irreversibly anonymized.

12. Your Data Protection Rights

Under UK data protection law, you hold several enforceable rights regarding your personal information:

• Right to be informed: Transparent details regarding how we use your data (as set out in this policy).

• Right of access: Request copies of the personal data we hold about you.

• Right to rectification: Request correction of inaccurate or incomplete records.

• Right to erasure ("Right to be forgotten"): Request deletion of your data where there is no compelling reason for its continued processing.

• Right to restrict processing: Pause processing under specific legal conditions.

• Right to data portability: Receive your personal data in a structured, machine-readable format.

• Right to object: Object to processing based on legitimate interests or direct marketing.

• Rights related to automated decision-making: Protection against decisions taken solely by automated means.

To exercise any of these rights, please contact us at fragrinaltd@gmail.com. We respond to all valid requests within one month free of charge.

13. Security Safeguards

We implement robust technical and organizational security measures to protect your personal information against accidental loss, unauthorized access, alteration, or disclosure. These include encrypted HTTPS web traffic, secure access permissions, password-protected databases, and secure payment processing gateways.

In the unlikely event of a personal data breach impacting your rights, we will notify the UK Information Commissioner's Office (ICO) and affected individuals as required by law.

14. Children's Privacy

Our website and fragrance products are intended for adult consumers. We do not knowingly collect personal data from children under the age of 18. If you believe a minor has submitted personal data to us, please notify us immediately so we can remove it.

15. Complaints and Regulatory Oversight

If you have a complaint regarding how we handle your data, please contact our team first at fragrinaltd@gmail.com or via telephone at +44 7361 807923. We commit to investigating and resolving privacy concerns promptly.

If you are unsatisfied with our response, you have the statutory right to lodge a formal complaint with the UK's data protection regulator:

• Information Commissioner’s Office (ICO)

• Website: https://ico.org.uk

• Helpline: 0303 123 1113

16. Updates to This Privacy Policy

We review and update this Privacy Policy periodically to reflect changes in our business practices, technology platforms, or legal mandates. The current version will always be posted on this page with an updated revision date.